PRIVACY POLICY
Last updated: November 2025
1. Introduction
Purity Pilates Pty Ltd (ABN 32 662 136 861) trading as Purity Pilates Reformer Hire (‘we’, ‘us’, ‘our’) is committed to protecting your privacy and ensuring that your personal information is handled safely and responsibly. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, store and disclose your personal information.
2. What personal information we collect
We may collect personal information such as your name, address, email, and other contact details; booking and hire details; delivery or collection address; and payment details (processed securely via Stripe). We may also collect technical information such as your IP address, browser type, and usage data from our website.
3. How we collect your personal information
We collect personal information when you hire equipment, complete forms on our website, contact us by email, or interact with our website and digital services. We may also collect information from third parties where you have authorised them to share it with us.
4. Use of cookies
Our website uses cookies and analytics to improve user experience, measure site performance, and support marketing efforts. You can choose to disable cookies in your browser settings, but this may affect site functionality.
5. Why we collect and use personal information
We use your personal information to provide and manage your equipment hire, communicate with you, process payments, arrange delivery and collection, manage our business operations, comply with legal obligations, and improve our services. We may also use your information for marketing purposes, unless you opt out.
6. Disclosure of personal information
We may disclose your information to trusted third parties, including payment processors (Stripe), IT and hosting providers, delivery contractors, and regulatory authorities where required by law. All third-party service providers are required to protect your information in accordance with applicable laws.
7. Storage and security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Personal data is stored securely in electronic form. When no longer required, information is securely destroyed or de-identified.
8. Access, correction and deletion
You may request access to, correction of, or deletion of your personal information at any time by contacting us at bend@puritypilates.com. We will respond to all requests in accordance with the Privacy Act 1988 (Cth).
9. Marketing communications
We may send you updates, offers, and information about our services. You can opt out of receiving marketing emails at any time by using the unsubscribe link provided in our emails or contacting us directly.
10. Data breaches
If we become aware of any data breach involving your personal information, we will take immediate steps to contain the breach, assess potential harm, and notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required.
11. Children
Our services are intended for adults aged 18 years and over. We do not knowingly collect personal information from children. If we discover such data has been collected inadvertently, we will delete it promptly.
12. Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website. By continuing to use our services after an update, you accept the revised policy.
13. Contact us
If you have any questions or complaints regarding this Privacy Policy or how we handle your personal information, please contact us:
Purity Pilates Pty Ltd
15 Adelaide Road
Gawler South SA 5118
Email: bend@puritypilates.com